Like myself, I am sure that the not-so-sudden success of Jellycat has taken some of us by surprise. Personally, I had never heard of this soft toy company before I came to work for Fleurtations. I had many questions.
Who is this company, where are they based, and why is the world going crazy for them?
I joined the team at the start of the second lockdown. Since the start of my employment I have intimately worked with these beautiful soft toys, and I feel confident in my ability to answer this question for you.
Jellycat have been creating soft toys since 1999, and started their company here, in London, UK. They started with small, unusual and instantly recognisable designs that would establish them as innovators in their field. They have reliably brought out at least 2 new catalogues of soft toys each year, constantly adding to their unique designs and never failing to amaze and enrapture the soft toy world.
So, what makes Jellycat so special?
The softness of the toys can provide great comfort for younger children. They are filled with the perfect amount of plastic pellets inside to make them sit in the cutest, floppiest of ways that brings a sense of endearment to parents can't help but fall in love with then. These toys make for a perfect first friend for new borns, and because of the high standard of quality, Jellycat toys will last for most of their formative years, if not all!
Jellycats toys are all rigorously tested against strict European and American standards, so you can be happy in the assured quality you will receive! Jellycat make sure that there are accurate recommendations on which toys are and aren't suitable for babies or young toddlers, enabling us to be comfortable and safe giving a child one of these soft toys.
In the unlikely event occurs that your toy is damaged, or you believe the quality to be slightly sub-par, their customer service is always super friendly. and accommodating. Because Jellycat are already quite a renowned household name, they are able to send replacements and organise refunds as and when needed, almost at the drop of a hat. So you can be safe in the knowledge that you will be looked after when buying a Jellycat. Jellycats customer service team is always on hand and happy to help, even with our wholesale queries such as return dates, stock availability and any stock information that we require.
Bold, striking and vibrant colours (just like the Jellycat's Amuseable Range) have caught our eyes and our hearts |
The incredible designers at Jellycat are always innovating and creating new designs for their annual catalogue releases bianually, and Jellycat collectors absolutely love when the new designs get released. You can always guarantee something effervescent, something marvellous and something absolutely heart warming.
Their success and the wide-spread knowledge of the brand has increased tenfold over lockdown, as more and more people found comfort in retail therapy through soft toys.
Finally, I believe that Jellycats global reach has been propelled and enabled by retailers like Fleurtations. We have been closely working with Jellycat since they opened, and we are their largest independent retailer. We ship to every corner of the globe using Royal Mail as they are a fast and reliable service, that provide tracking for most parcels.
In summary, it is easy to see why Jellycat are so popular and special, and why the public love them so much. Jellycat has been on a fast trajectory to Soft Toy Stardom from day one. Something very drastic would need to happen to blow them off course, not even a global pandemic can stop them!
Long may it continue!
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